Advantages and Disadvantages of Social Media Marketing
If the goal for a business is to reach customers where they are, a social media presence seems necessary. For a small business, engaging with consumers on at least one social media platform, offers an opportunity to promote your goods or services without a large monetary investment via traditional marketing channels. However, that same presence can be the source of other conflicts, if not managed properly.
Several years ago, the idea of social media marketing was mostly limited to Facebook and