
Marketing Strategies for Kids' Shoes
Kids' shoes make up about 20 percent of total footwear sales in the United States and are the second-largest segment of the shoe market. Demand based on the frequent need for replacement drives a large portion of sales in this portion of the industry, although many other factors determine which particular pair of shoes a customer purchases. For a marketing strategy, a small business selling shoes for children should zero in on the reasons parents buy.
Licensed footwear saturates the children's