Ashley Mott

If the goal for a business is to reach customers where they are, a social media presence seems necessary. For a small business, engaging with consumers on at least one social media platform, offers an opportunity to promote your goods …

Marketing on social media is increasingly necessary for both online businesses and brick-and-mortar stores. However, launching your company accounts on social networks such as Facebook, Twitter, Pinterest and YouTube requires more than posting. To avoid alienating potential customers, your business …

Kids' shoes make up about 20 percent of total footwear sales in the United States and are the second-largest segment of the shoe market. Demand based on the frequent need for replacement drives a large portion of sales in this …