Kids' shoes make up about 20 percent of total footwear sales in the United States and are the second-largest segment of the shoe market. Demand based on the frequent need for replacement drives a large portion of sales in this portion of the industry, although many other factors determine which particular pair of shoes a customer purchases. For a marketing strategy, a small business selling shoes for children should zero in on the reasons parents buy. Licensed footwear saturates the children's

Marketing on social media is increasingly necessary for both online businesses and brick-and-mortar stores. However, launching your company accounts on social networks such as Facebook, Twitter, Pinterest and YouTube requires more than posting. To avoid alienating potential customers, your business needs a social media strategy from day one that fully embraces the personality of each network and its users. Does your business have a personality? Social media provides an opportunity for you to shine.

If the goal for a business is to reach customers where they are, a social media presence seems necessary. For a small business, engaging with consumers on at least one social media platform, offers an opportunity to promote your goods or services without a large monetary investment via traditional marketing channels. However, that same presence can be the source of other conflicts, if not managed properly. Several years ago, the idea of social media marketing was mostly limited to Facebook and